Mark Twain once jotted “The time to begin writing an article is when you have finished it to your satisfaction.” Twain must have moonlighted as a magazine editor, for no truer words have ever been spoken. Indeed, his quip is especially apropos for this month’s issue.

Whether you work for a large Fortune 500 company or a small start-up, chances are that most of your application engineers are embroiled in the support and maintenance of your online store.